Political Advertising & Fundraising OS.
TotalReach is the political operating system that connects polling intelligence, public issue tracking and geography with AI strategy, CTV-first media execution, fundraising and honest before-vs-after measurement — so your campaign runs on evidence, not guesswork. One login. One report. Built for the election cycle.
30 Modules. One Political Operating System.
From Intelligence to Impact — One Connected Loop
Most platforms only buy media. TotalReach starts earlier — with the race itself — and ends with measurement you can defend.
Polling averages, public issue intelligence, geography and permitted political data — one live picture of where you actually stand.
AI turns that intelligence into budget, media-mix and geography scenarios you can compare, edit and approve.
Execute across CTV, digital, email, direct mail and fundraising — from the same platform that built the plan.
Before-vs-after dashboards keep public indicators and campaign delivery separate — evidence, never inflated claims.
Log polls manually or upload CSVs — TotalReach computes weighted polling averages, trendlines and momentum for your race.
Track the issues moving your electorate — salience and sentiment over time, tied directly into your strategy.
Three data-grounded scenarios — budget, media mix and geography — generated from your race intelligence in seconds.
Public indicators on one side, campaign delivery on the other. We never claim ads moved a poll — and neither should anyone.
Your Campaign Staff Just Got an AI Department
From the first plan to the final push, TotalReach's AI does the heavy lifting — you stay in command with one-click approvals.
A floating AI agent inside every screen that reads your live race, budget, approvals and calendar — and can create events, approve pending items, send the daily brief or export the whole chat as a briefing PDF.
Describe your race in plain English — the AI builds the audience, geography, channel mix, budget plan and forecast, then launches with one human approval.
Our AI Creative Studio writes display ads, 15/30-second CTV and radio scripts, generates video with lifelike presenters and voiceover — compliant disclaimers included.
Ask for 'persuadable suburban parents in my district' and the AI interprets your intent, then recommends real, activatable voter segments with the strategy behind each pick.
After launch, the AI watches pacing, frequency and reach 24/7 — flagging creative fatigue and budget drift, and answering performance questions in plain language.
One conversation creates a donation landing page, a public microsite, a QR code for mailers and podium signs — and the ad campaign that drives to it.
Every week the AI Ad Studio drafts fresh creatives from your Brand Library — approve one and it auto-pushes to the ad platform in seconds.
Tell the AI about your race and it drafts display ads, TV scripts, radio spots, AI-presenter video and voiceover — on-brand, on-message and compliant, ready the same day.
Purpose-Built for Campaigns, Committees, PACs & Public Affairs
Go from sign-up to live ads in days, not weeks — built for the pace and pressure of an election cycle.
Upload your voter or supporter list — identifiers are hashed and privacy-protected before activation, and your list becomes a targetable audience in hours.
Layer state, district, DMA, ZIP and custom map shapes with modeled partisanship, turnout propensity and issue audiences.
'Paid for by' disclaimers applied automatically from your committee profile, an audit vault for every action, and political-use-permitted data only.
Donation pages, microsites, recurring gifts, donor CRM and FEC-aware receipts — connected to your ads so you see which dollars came from which impression.
Households reached, completion rates, frequency, spend pacing and ad-attributed donations — one unified report across every channel.
See Every Dollar Your Opposition Spends — Before It Moves a Poll
Three ad-transparency sources — Meta, Google and AdLibrary.com — feed one unified opposition dashboard. FEC Schedule E monitoring turns unusual PAC spend into an urgent morning notification.
Headless Chromium renders Meta's political ad library and pulls real active-ad counts for your candidate, every opponent and every linked PAC — no Meta developer token required.
One-click deep-links into Google's political-ads viewer for every subject in your race — the second free source alongside Meta.
Paid per-ad detail from AdLibrary.com — creative previews, spend estimates and channel mix cached and refreshed daily.
Watch FEC Schedule E daily. When a linked PAC crosses your $ threshold in a rolling window (default $50k / 7 days), you get an urgent notification and it drops into the daily brief.
Auto-suggest PACs likely to hit your race using FEC Schedule E rows (with actual $ spent, support/oppose flag) plus Claude enrichment for state-specific committees.
Type an opponent's name and instantly link their FEC candidate ID — PAC alerts expand from your candidate to the whole race in one click.
Donations, Text-to-Give and Donor CRM — In the Same Login
Every dollar attributed back to the ad, microsite, QR code or SMS keyword that raised it. No third-party donor CRM to bolt on.
One-click checkout, monthly recurring donations, receipt emails, refunds and chargeback management — no separate donor CRM.
Publish keywords like GIVE — texters get a personalized donation link back in seconds. Twilio-powered with a built-in dry-run pipe tester.
Every gift triggers a personalized thank-you email + recurring-donor drip series. Turn one gift into repeat givers.
See which ad channel, microsite, QR code or SMS keyword actually raised each dollar. ROAS by source, cycle-over-cycle.
Run 12 Campaigns From One Login — Without 12 Passwords
Whether you're a solo consultant with three clients or a big-shop media agency with a full slate, TotalReach scales without friction.
One consolidated dashboard across every client campaign you manage — totals, upcoming elections, pending approvals, AI cost per month.
Bulk-invite a consultant to 12 campaigns with per-entity roles in one email. Team matrix shows exactly who has access to what.
One tagline, slogan set, key issues, logo pack — the AI Chief of Staff and Ad Studio Refresh always sound like you.
Auto-generated weekly performance briefs — spend pacing, race intelligence, fundraising totals, top approvals — as a branded PDF you can email to the candidate.
Cross-campaign burn rate, forecast to election day, and approval-chain thresholds that automatically escalate when a change breaches your pre-set limits.
Turn Every Supporter Into a Recurring Contributor
Shift signups, event RSVPs, QR-code attribution, opposition ad sightings — all rolled into a gamified leaderboard that keeps your base engaged from filing week to election night.
Public shift signup at /volunteer/:token — supporters claim shifts, RSVP to events and log opposition ad sightings from their phones.
Points auto-award from shifts, RSVPs, check-ins and ad sightings — 5-tier ranks (Newcomer → Ambassador). Turns your volunteer base into a retention loop.
Mailer, yard sign and podium QR codes generate unique attribution IDs — every scan reports back into fundraising source economics.
Publish rallies, town halls or fundraisers with a public /m/ URL. RSVP + shift signup + check-in tracking all built in.
Claim Your Race → Fully Set Up in 8 Guided Steps
No implementation team, no month-long onboarding. An auto-progressing checklist walks every new candidate from FEC verification to first ad — with the AI Chief of Staff standing by to explain each step.
Auto-progressing setup checklist visible on every new candidate's dashboard — verify entity → brand → fundraiser → microsite → team → event → first ad.
Type your name, we match your FEC candidate ID, and provision your entity, microsite, fundraising campaign and brand library — all before you sit down at your desk.
Not Just More Impressions — Better Ones
Brand-safe, premium inventory across every screen a voter touches.
Fire TV
InstagramThe Difference Between Buying Ads and Running a Campaign
The Voter Journey, Connected
TotalReach covers every stage — from first impression through persuasion to turnout and grassroots dollars.
Households reached, completion rates, frequency and pacing across every channel — plus AI that flags what to fix before it costs you votes.
Ready to Reach More Voters With More Precision?
See the AI build a full campaign — plan, audience, creative and fundraiser — live in your demo.